Presenting Partner
“PLAY TO THE END. STAY TO THE END. presented by [Brand]”
Own a close association with the campaign nationally, regionally, or around a specific sport.
DiscussA platform for brands. A pledge for every fan.
PLAY TO THE END.STAY TO THE END.
A sports movement built around one simple pledge: support your team until the very end.
01
The idea
The pledge
Don't leave the
moment early.
We've all seen fans begin heading for the exits before the game is over.
The clock is winding down.
The outcome looks decided.
But the players are still playing.
PLAY TO THE END. STAY TO THE END. challenges fans to make a simple pledge:
If your team keeps playing,
you keep supporting them.
It's loyalty. Perseverance. Commitment. Showing up for your team—right through the final whistle, buzzer, out, or second.
02
For brands
The brand opportunity
More than a message.
A platform for brands.
GameDayPledge gives brands a chance to participate in the game-day experience—not simply advertise around it.
Build the campaign with us01Loyalty
02Commitment
03Community
04Perseverance
05Teamwork
Your brand isn't interrupting the conversation. You're helping create it.
03
Partnerships
Campaign architecture
What could a
partnership look like?
Flexible by design. Built to live nationally, regionally, inside one sport—or across all of them.
Game-Day Activations
Turn the final moments into a live brand experience.
Stadium and arena moments, tailgate experiences, QR-powered pledges, fan challenges, scoreboards, and giveaways.
DiscussDigital + Social
Make the moments people replay part of the campaign.
Athlete stories, fan reactions, comeback moments, short-form video, branded challenges, and creator partnerships.
DiscussTeam + Athlete Partnerships
Carry the pledge through every level of the game.
Professional teams, college athletics, high schools, youth sports, athletes, and sports organizations.
DiscussPromotions + Rewards
Reward the fans who never stop showing up.
Ticket promotions, merchandise, fan rewards, sweepstakes, partner experiences, discounts, and offers.
Discuss04
The final minutes
Where the story changes
The final minutes may be
the most valuable minutes.
Some of the greatest moments in sports happen when people think the game is already over.
The comeback.The final drive.The last-second shot.The walk-off.The overtime goal.
GameDayPledge is built around staying for those moments—and celebrating the people who refuse to quit before the clock reaches zero.
That creates a powerful place
for brands to show up.
05
Open platform
Built for the whole sports world
One idea.
Every sport.
Every level.
FootballBasketballBaseballSoccer
HockeyCollege athleticsHigh school sports
Youth sportsProfessional sportsEvery fan
Different games. Same pledge.
06
Imagine it
Brand concept examples
Put your brand
in the moment.
Illustrative campaign territories designed to make the opportunity tangible. Your brand could help define what comes next.
Naming rights
Stay To The End
presented by ______
Closing moments
The Final Five
powered by ______
Loyalty platform
I Stayed To The End
Fan Rewards
In-venue
GameDay Pledge
QR Stadium Activation
Content capture
Stay To The End
Fan Cam
Fan participation
Final Minute
Challenge
Concepts shown are illustrative—not existing partnerships.
07
Brand extension
Built to travel beyond game day
More Than
a Campaign.
PLAY TO THE END. STAY TO THE END.® is a federally registered trademark designed to extend beyond the campaign itself—across branded merchandise, apparel, fan giveaways, promotional products, signage, and live campaign activations.
08
Partner with us
The conversation starts here
What will your brand
stay to the end for?
We're looking for select brands that see the opportunity to help turn PLAY TO THE END. STAY TO THE END. into a recognizable sports movement.
Whether that's a national campaign, team partnership, game-day activation, digital campaign, or something we haven't imagined yet, we'd like to start with a conversation.